You’ve built your network, developed a brand, and polished your resume. You’re ready to conquer the job market. But hold on there, says Allison & Taylor, the professional reference-checking firm. Your references are a valuable part of your marketing program, so don’t overlook them.
Even the best references can seem ordinary if they don’t actively sell you. HR departments will typically limit what they say to verification of the essentials: name, rank, and employment dates. Sometimes ending salary. And very occasionally, a reference checker may be told if you are eligible for rehire.
Consider HR mostly for verification of what you’ve said on your resume, job app or in an interview. A real reference is someone who knows you; knows your abilities, and will champion you to the caller. That’s not going to happen in HR, where corporate policies get made and enforced. Instead, or in addition, “provide references that can actually speak to your abilities,” counsels Allison & Taylor.
Here’s where you need to invest some effort. You want to make sure you talk with your reference long before you put them on your list. You want to make sure, of course, that what you think they’ll say is indeed what they will say. Once you’ve verified that, it’s a good idea to remind them of your accomplishments, and the special projects you worked, and the results you got. It’s easy for busy people to forget things, especially if it’s been a while since you two worked together.
If you’re on LinkedIn or other business networking site, suggest that they review what’s there. It may jog their memory, or, you may find they don’t recall things quite the same way you do. Better to amend your profile now, before you start interviewing.
This is as helpful to the recruiter as it is to you, since it provides a clearer — and honest — picture of your abilities, and may even fill in some details you overlooked. You may need to prompt your reference into volunteering information, particularly if they’re not accustomed to reference checks, or if they lean toward the laconic.
Depending on the position, it can be completely appropriate to use co-workers, customers, subordinates, even suppliers as references. As workplaces grow ever more virtual, the people who best know your work may be other members of your team. Use them, but follow the same guidelines: ask permission; review your accomplishments; let them know who may call, and; follow-up with a thank you.
It’s also wise to have multiple references. People go on vacation, get sick, or leave without telling you. So be prepared with alternatives in case your recruiter is unable to reach someone. If you are job searching in more than one field, having different references who can talk to your expertise in specific areas only makes sense.
As you reach out to prospective references, brief them on your job search. They become part of your network and may even be just the referral that leads to your next job.